Breast Society of Ghana:
BC Awareness Campaign
Content Creation, Social Media Campaign
Client profile
Client name: Breast Society of Ghana
Service: Copywriting, Illustration, Graphic Design, Social Media Campaign Management
The task
After Cervical Cancer, Breast Cancer is the leading cause of cancer deaths in women among the Ghanaian Population.
The Breast Society of Ghana partnered with us to develop an engaging awareness campaign to help create awareness of Breast Cancer for early detection and treatment. We were to also distribute the created content via chosen social media channels to reach the target population.
Solution
When asked to come up with a solution that goes beyond buying and selling, but touches on issues of health, survival, and emotions, there’s no going around of “empathy”.
The team held a number of brainstorming sessions to correctly assess the assignment at hand and put ideas together. After meetings with the client and talking to a number of breast cancer survivors, we were set to go to the drawing board and start implementing the ideas. The campaign was titled “Living Beyond Cancer: Together We Can”. The team learnt a lot about breast cancer, its causes, risk factors, and the importance of early detection and treatment. The campaign was implemented from the 1st of February, 2023 to 31st of the same month. Check out the campaign here.
